The Myth of Direct Trade

Why we know our producers and yet still want to rely on importers.

Der Mythos Direct Trade

You don't just pop into the local farm shop to buy coffee. The raw material grows thousands of kilometers away. And just as distant as these countries are, so too are often the cultures and practices associated with them.

We are fortunate to be able to rely on dependable partners in many cases, who organize the purchase of our green beans for us. In the past, we have traveled to coffee-growing countries and met farmers on site. Some of these encounters have led to long-lasting relationships – others haven't. At the beginning of our entrepreneurial journey, we too fell prey to the myth that the goal should be to buy all our coffee directly from farmers – without middlemen. Then we got to know the "middlemen." Nordic Approach, Trabocca, Interamerican, Latorre and Dutch, Galeras Coffee, and Meet los Amigos – to name a few. Large and small coffee importers, each with their own focus, who do an excellent job of mediating and making our lives easier. They know the producers, they know the products, they know the practices. We benefit immensely from their expertise. We have enjoyed a partnership with Christina and Markos from Meet los Amigos for over four years. They manage nine farms in Guatemala, which we visited during our last coffee trip in 2018.

Markus Fischer (pictured) from Los Amigos, Guatemala:

Hola, my name is Markos Fischer and I'm the co-founder of Meet Los Amigos. We are a Green coffee importer based in Germany and Guatemala. Our friends and clients from 220GRAD kindly asked me to give you an introduction about what we do as green coffee importers.
Our work consists of several things, working directly with coffee producers and their farms as well as making sure that the retraceability of the coffees are in order. What do I mean by that? We believe that in order to deliver a high quality product, it is vital to have a relationship directly with it. Nowadays we as consumers are quite separated from the products we consume and we have become disconnected in a way to nature. My aim is to help close that gap between coffee producers and consumers. That's why it is so important to work close to the people that produce the coffee and to share all this experience with our clients. In this way, you the end client, can rely on your favorite coffee shop/roastery to really know about the conditions your coffee is produced in.
Im currently living full time in Antigua Guatemala and I have the chance to be closer to our producer partners. Making sure that the coffee that you drink, in this case the one from 220GRAD, arrives in the best and desired conditions.
Also I would like to share with you some insights about our relationship with the 220GRAD team. Margret and Alois joined me in 2018 to Guatemala and we went to visit Francisco Quezada and his farm La Labor. For us that's victory to see our clients meeting the origin of their coffee and the people behind. It has already been 4 years since we started working together and we are deeply grateful for their trust and support. In my idealistic mindset, I believe we can create so much benefit to so many beings through coffee!

So thank you 220GRAD team for being part of our journey and especially thanks to Margret, Alois, Katharina and Lukas. And of course you, for taking the time to understand more about your
coffee and to enjoy the beautiful taste of our Guatemalan coffee!
All the best from all our team!