Enthusiasm and naivety don't have to go hand in hand. This became clear to us once again after a few phone calls with Immaculee. Who is Immaculee?
She has her roots in Rwanda and her home in Tyrol – both regions are known for their high altitudes. Immaculee has excellent connections in her home region, Lake Kivu, and decided to build a business – Immacoffee – with local coffee farmers she knows and is related to.
As a child, she never understood why her parents were so interested in the coffee cherry kernels – when the pulp is so wonderfully sweet (especially when picking the cherries is forbidden). Now she probably sees it similarly to her parents, because she now also sells the kernels. We are therefore delighted to source the Bourbon variety from this region. The volcanic soils and lush vegetation in Rwanda produce wonderful coffee cherries. A very fine bean, then, which is perfectly suited for a complex espresso. What else we will create with it will be revealed in 2022. Our story with Immaculee certainly began wonderfully uncomplicated, first with a phone call, then a visit, and finally with several pallets of green coffee.
Many of our partnerships followed this exact script: an initial hello, a personal meeting with long conversations. A feeling-out process, a getting-to-know-you phase, a building of trust. You want to know who you're dealing with, what makes them tick. What convinces us more than attractive price negotiations is their motivation, mindset, and attitude towards the company and their own lives. For long-term relationships, these play a secondary role. We trust our partners on a human level; we know they produce high-quality coffee, and therefore we also trust them to calculate fair prices. We approach a partnership step by step in this way. Neither side makes unrealistic promises; both sides give each other time to make decisions calmly. Because when those decisions are sound, they last. And that's the most important currency in our business.
With Immaculee, we are now embarking on this shared journey anew. Their wealth of knowledge about agricultural work, lifestyle, and ways of thinking in Rwanda opens a new chapter for us. We are eagerly anticipating our first coffee trip to this country, which we hope is just around the corner. The land is bursting with lush and vibrant vegetation, making it hard to wait to see and experience it firsthand. With this anticipation, we are now ready to get to work and extract the very best from these beans.
Have you tried it yet?