Go Future!

Mr. Toi says so, and we're in! Origin Trip '23.

Go Future!

Is Vietnam a coffee-producing country? Yes. Is Vietnam a specialty coffee-producing country? Until recently, we would have emphatically said no. We are currently finding out otherwise.

Coffee cultivation has existed in Vietnam since 1857, according to records. It was introduced by the French, and the French influence is still evident in the beautiful colonial houses found in many places. Even then, Da Lat was a popular destination due to its high altitude and pleasant climate. However, the infrastructure was poor, so the French built a railway line from Saigon (the former capital) to Da Lat.

Today, Da Lat is the capital of the Dam Long coffee region. We're currently visiting our coffee producer, Mr. Toi Nguyen, in Bao Loc. We're traveling with Paul Lidy from Cumpa Coffee in Germany, who introduced us to Mr. Toi's coffee. This company specializes in Vietnamese coffee and is our importer. According to insiders, 95 percent of Vietnamese coffee is (still) considered "commercial coffee"—cheap, mass-produced coffee. However, 5 percent is already moving in the direction of quality—because it offers higher incomes for producers, tastes much better, is much better for the environment, and is much more sustainable for the country's coffee production.

On the way to Mr. Toi, the producer of our Christmas coffee, we see a lot of inferior coffee production along the road (photo below).

This coffee is primarily bought for its caffeine content and is very cheap – the producers barely manage to make a living. However, the buyers want to maintain this "quality level" because it's cheap for them. A vicious cycle.

Mr. Toi, himself from very precarious circumstances, recognized that the path to a better coffee future for the country, its people, and coffee lovers lies only in top quality. He therefore calls his coffee farm FUTURE COFFEE FARM. He is a pioneer in the Vietnamese specialty coffee segment and is setting new standards. His coffee now finds international customers. Japan, Australia, and now Europe are among his clients—all countries where the specialty coffee scene is highly developed. But Mr. Toi also considers it important to establish good coffee domestically, so that the appreciation and, consequently, the value of coffee increases.

His coffees, which we cup, his preparation (processing) of the coffee cherries, which we see, his farm management, which we were allowed to gain insight into, convince us.

We're taking a trip to his organic test farm (photo above). He sees organic farming as the future. On this farm, we clearly see and feel the difference compared to the commercial farming in the fields we pass. Organic farming means a lot of care, a lot of manual labor, a lot of know-how – a tangible connection between nature and humankind. This is where we find ourselves. Mr. Toi has his coffee processing system.
The processing is highly innovative and geared towards optimized coffee quality. Mr. Toi maintains five-year supply contracts with 20 coffee farmers, whom he carefully trains and supports, to ensure consistently high-quality coffee cherries. He pays the farmers significantly above the usual market price, enabling them to enjoy a good standard of living. This visit laid the foundation for a sustainable partnership. Go Future!